Introduction:
Social networking has rapidly grown to be one of the most widely used Internet social interaction and communication tools online. Although online communities and public social interactions have been around for quite some time now, the rate at which social networks have developed in the last few years is phenomenal. Today, a large number of online communities participate in some form of social networking.
Whether it is Facebook, MySpace or Twitter, social networking has proved a popular method of online interaction and communication with participation from a wide group of individuals.
This discussion topic fits in to the “Social Network” stream as the cases examined relate to the two major social network sites, Facebook and MySpace. Social Networks in my view, namely Facebook and MySpace have dominated the way we socially interact online in comparison to the earlier days of Internet communications, such as via e-mails and the former less developed and less popular social networking sites. Social networks are used by individuals and groups for a variety of reasons, which range from the positives; legitimate social, educational, supportive and companionship, along with the damaging and unfavourable reasons; sinister, fraudulent and wrong doing. Whatever the reasons, the use of social networks can be defined by individuals or groups in variety of ways.
dana m boyd (sic) and Nicole B. Ellison provide a good definition of social networks-
“-We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.-” (boyd; Ellison, 2007)
In this conference paper, I will explore the platforms of Facebook and MySpace and discuss how they relate to the negative impacts caused. I will specifically discuss a controversial Facebook hate group called “Israel is not a country! Delist it from Facebook as a country!” (Oboler, 2008) and a MySpace cyber-bullying case.
For those not familiar with the way Facebook and MySpace work or are non users; Facebook’s main functionality allows users to interact with each other via an account where users create a profile and share information such as photos, images, videos, social updates, personal messages and leave public notes on either a group or individual’s wall. Additionally, users can join networks on Facebook which can be categorised in groups like employment, schools, hobbies, cities or just to keep in touch with long lost contacts. Third party-applications such as games and files can also be used on the Facebook platform.
MySpace is set up in a very similar fashion to Facebook, whereby you have friends and contacts, upload pictures or videos, share information about yourself and add music. The site has been known to help launch music careers of upcoming and new artists looking for a break. Alice Marwick describes MySpace as “secondarily a media community, the largest segment is the music section, which hosts profiles for more than eight million bands. In the last few years, MySpace has become a key part of music industry promotion.” (Marwick; Owyang, 2008)
Marwick mentions “MySpace also contains sections for comedy, books, films, comic books and games; these are primarily populated with content from third parties.” (Marwick, 2008)
Facebook has gained much success and popularity since the founder and chief executive Officer Mark Zuckerberg launched Facebook in February 2004. Facebook was initially started with the intention for students of Ivy League university as a social networking tool, however demonstrated success and a well-liked response for Facebook saw one half of Harvard students join within a short space of two weeks. As a result of this recognition and rapid increase of members, May 2004 saw a further increase of students joining from Stanford and Yale universities. In “September 2005, the site was released to include high school students. The accomplishment of the site in terms of members joining at this rate saw an inclusion of business networks in June 2006 and has been increasing ever since. This rapid expansion occurred within the span of three years.” (Shariff, pg 34, 2008)
Today, Facebook and MySpace are the two most popular and well used sites in the social networking world. As mentioned recently in a Rueters online news article, by a Facebook spokeswoman, “Facebook has more than 400 million users worldwide,” (Whitcomb, 2010) followed by MySpace. The number of MySpace accounts, reached “110 million users as of January 2008.” (Stelter, 2008)
Oboler states Mark Zuckenberg’s mission for Facebook was “to develop the technology and push the boundaries.” Oboler writes that he believes in an “intense focus on openness, sharing information, as both an ideal and a practical strategy to get things done.” Oboler opines “the things that get done could however be for better or for worse” (Oboler, 2008).
Furthermore, and in relation to the previously mentioned Facebook hate group, when
“ -asked if Facebook would take proactive measures to fight against anti–semitism, Zuckerberg stated that Facebook does not need to be proactive about it and that Facebook users should use the platform to generate more worldly perspectives- “ (Oboler; O’Neill, 2008).
If we take a close analysis of the characteristics of cyber bullying, together with the platform features available from such social networking sites, we can perhaps understand how effortlessly a site such as Facebook and MySpace can prove to be attractive to online predators and bullies, allowing them to cause detrimental results to their victims.
Shaheen Shariff pin-points the “characteristics of cyber-bullying as an extension of traditional bullying.” (Shariff, 2008) The Internet allows a cyber-bully the use of an online medium such as Facebook to harass the victim thus allowing them to “hide behind screen names and be somewhat unidentifiable.” (Shariff, 2008)
Shariff notes “power imbalance and exclusion as characteristics of cyber-bullying.” (Shariff, 2008)
A bully may cause their victim to feel “isolated and dehumanized, this might be a justification for them to do harm and be persistent and relentless” (Shariff, 2008) to a victim. Shariff states that the “availability to an infinite audience” (Shariff, 2008) is also a characteristic of cyber-bullying. With the vast number of members currently active online with Facebook and MySpace together with their “friends” or contacts that are linked to other contacts and so on, it is evident that the sheer audience that would be witnessed for example to a bullying or humiliating event, results would prove detrimental.
The main attractive feature of Facebook is the “photo sharing” aspect of the site which a perpetrator can easily upload embarrassing images of the victim to add derogatory comments. As recently mentioned in a Reuters online news article, there was a case where “Facebook pages were set up in tribute to two children murdered in February, 8-year-old Trinity Bates and 12-year-old Elliott Fletcher, were quickly covered with obscenities and pornography, prompting calls for the social network to be more accountable for its content.” (Whitcomb, 2010)
Should Facebook be held responsible for these types of incidents? Should Facebook have monitored or been set up better so that perhaps incidents like this not occur? It is evident with the above story that Facebook’s platform and or lack of monitoring make provision for a perpetrator to manipulate the terms of use and cause harm. Facebook’s lack of platform diligence in terms of taking the care or attention to fulfill user’s protection is clearly deficient.
Should we point the finger at the inappropriate participants of Facebook and MySpace and make them accountable for cyber-bullying? According to Andre Oboler, Facebook users “have also been pushing the boundaries” which “includes the boundaries of acceptable content” on these sites. Facebook rules are “governed” and shaped by Facebook as per the “terms of use”, however Oboler mentions although the Facebook “terms of use” and “code of conduct” state that particular types of speech are not welcome on Facebook, including content that is “derogatory, demeaning, malicious, abusive, hateful, offensive and defamatory, Facebook has in some cases, failed to act.” (Oboler, 2008)
An example of where “Facebook has failed to act” is evident in the previously mentioned Facebook hate group which formed in approximately “January 2007 and consisted over 48,000 members, over 120,850 posts, over 150 videos and over 100 photographs.” (Oboler, 2008)
Oboler notes “the majority was decidedly anti–Israel and often anti–semitic” in this hate group Facebook site.
Oboler states his argument as:
“-The earliest press report about the group appeared in the Toronto Star on 3 May 2007 (Zerbisias, 2007). The author, Antonia Zerbisias, notes a proliferation of groups and counter–groups noting that “not unlike college campuses in the real world, when it comes to Israel, it’s an all–out war … of words.” Zerbisias also contacted Matt Hicks, senior manager of corporate communications at Facebook, who had until then been unaware of the problem. This newspaper story establishes that Facebook knew about the group for over a year before the takeover, and for over year Facebook decided to do nothing. If Zerbisias’ analysis of this as a college campus–style war of words remained accurate the group would not have grown as large as it did, or would it have attracted the attention it received.-” (Oboler, 2008).
Hate groups such as these are one of the many that have existed online on sites like Facebook with little or no action taken place to prevent them. The intention of this group in particular as Oboler describes “was to promote online hate, and specifically online anti–semitism. As a result it drew significant attention in early 2008” and I add, spread like an uncontrollable disease. (Oboler, 2008).
Further-more, Oboler states “Facebook’s current hands–off approach is legitimising online hate and allowing it to spread.” Oboler points out how the “senior management team” of Facebook needs a more effective method put into practice with regards to their “terms of use” along with a vigilant consideration to “what counts as legitimate discussion and what counts as the promotion of hate.” (Oboler, 2008). Oboler opines a resolution to the issue “can only really be solved by Facebook, either voluntarily or if left alone, through external pressure and even legislation.” He (sic) notes the technology, lack of deliberation and most importantly, “the Facebook platform is too powerful and widespread to be manipulated by those promoting hate. The only question is who realises this first — Facebook, the public, or legislators.” (Oboler, 2008)
MySpace
MySpace social networking site has been a topic of debate with regards to “online predators.” Marwick discusses the platform of the MySpace site and its “multiple personalisation options” allowing the user to customise their sites, displaying images which range from tasteful to objectionable. Marwick states, “MySpace may be disturbing to non–users. It is usual to see scantily clad self–portraits of teenagers displayed on profile pages; both genders engage in explicit, candid discussions on MySpace that often include drug or sexual references ” (Marwick, 2008). MySpace has a high number of members active in the community and the media aspect of the site attracts many users from a youthful age group, which in turn unfortunately, is appealing to “online predators.”
A bully on MySpace can use a fake identity to sign up to an account with the intention for harassment and or criminal activity. In the case of the Megan Meier suicide, “a suburban mother accused of driving a love-torn 13 year old girl to take her own life in 2006 by tormenting her with a fake MySpace persona.” (Whitcomb, 2010)
The suicide of Megan Meier has sparked debate and controversy over whether MySpace cyber-bullying was to blame for her death. Megan was like any normal teenager using MySpace as a way to communicate with her friends and contacts online, which unfortunately contributed to her death. The platforms on sites like MySpace make it effortless for anyone wanting to cause trouble as it has very little restrictions. Steve Pokin notes: “MySpace has rules. A lot of them. There are nine pages of terms and conditions. The long list of prohibited content includes sexual material. And users must be at least 14”; however the Meier case proved MySpace to be deficient with its restrictions as “Megan wasn’t 14 when she opened her account”. It is noted that there is a section where you state your age but these are not being “checked” and the accounts are “free” for anyone to join. (Pokin, 2007)
As noted in the Reuters online news article, “calls for prosecution of cyber-bullying first reached a peak” after the Meier cyber-bully case. (Whitcomb, 2010)
Conclusion:
So, how do social networking sites like Facebook and MySpace contribute to cyber bullying or online hate groups you might ask? How are predators and bullies attracted to these sites? With the availability of wireless technology and with many of us living in a tech savvy society, social networking has become the latest craze in social communication today. Access to sites like Facebook and MySpace are readily available wherever an Internet connection is present if the participant willingly or reluctantly chooses. A consumer can have his or her mobile phone connected to access Facebook or MySpace and keep in touch with friends while on the move or more specifically, in this discussion, torment and bully another group or individual. Consumers can access these sites easily on a laptop or hand held PC in major cities. Time is also not an issue as with the Internet, a bully or predator can log on and off these sites anytime. For those with children, parents may not be wary of what their child may be doing on the Internet and are not available twenty four hours a day to monitor, if we look at it from a supervisory perspective.
Although the intention may not have been to take her own life, the Megan Meier case or any other individual for that matter, it is obviously a devastating ending and to fall victim to cyber-bullying by the use of MySpace as a tool for an unwanted cyber-bully attack, should not have occurred. Some may argue that traditional bullying in general will or can happen regardless of any social networking website. However, it is “cyber-bullies”, “hate groups” and “online predators” that use these sites as tools, easily manipulating the platforms and utilising the deficiency of monitoring or victim protection to cause damage. The demonstrated substantiation previously mentioned in this discussion clearly observes the platforms of sites Facebook and MySpace to have a fair contribution to the negative and devastating consequences of these incidents. (Harding, 2008)
While a suggestion such as eliminating the use of these sites altogether is not a feasible resolution, perhaps a more stringent and careful approach to how these sites are monitored in terms of their platforms and terms or conditions should be reviewed as a matter of urgency and magnitude. This suggestion is by no means an answer, but perhaps it may be a start.
References and Bibliography:
boyd, d., & Ellison, N. (2007). Social network sites: Definition, history, and scholarship, 13(1), article 11. Retrieved March 26, 2010, from Journal of Computer-Mediated Communication: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
Harding, L. (2008, April 12). They were ganging up on her and calling her fat and a wh***: the cyber-bullying that got out of hand. Retrieved March 25, 2010, from Mail Online: http://www.dailymail.co.uk/home/you/article-558901/They-ganging-calling-fat-wh—cyber-bullying-got-hand.html
Marwick, A. (2008, June 2). To catch a predator? The MySpace moral panic. Retrieved March 22, 2010, from First Monday; Peer Reviewed Journal on the Internet: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2152/1966
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Oboler, A. (2008). The rise and fall of a Facebook hate group. Retrieved March 21, 2010, from First Monday:Peer Reviewed Journal on the Internet: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2254/2048
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Owyang, J. (2008, January 9). Social network stats:Facebook, MySpace, Reunion. Retrieved March 26, 2010, from Web Strategy by Jeremiah: http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/
Shariff, S. (2008). Cyber-Bullying: issues and solutions for the school, the classroom and the home, page 34. Routlege; Taylor & Francis Group . New York, NY, USA. Retrieved March 25, 2010, from Google Books: : http://books.google.com.au/books?id=vEm5LMC-2RcC&pg=PA34&dq=cyber-bullying+%2B+facebook&cd=1#v=onepage&q=cyber-bullying%20%2B%20facebook&f=false
Shariff, S. (2008, June). Cyber-Bullying:Public Policy, Justice and Legal Issues. Retrieved March 20, 2010, from Google; Facebook+Cyber-bullying: http://www.innovationlaw.org/Assets/events/conference+2008/shariff.pdf
Stelter, B. (2008, January 21). From MySpace to YourSpace. Retrieved March 26, 2010, from New York Times: http://www.nytimes.com/2008/01/21/technology/21myspace.html
Whitcomb, D. (2010, March 9). Cyber-bullying cases put heat on Google, Facebook. Retrieved March 25, 2010, from Rueters: http://www.reuters.com/article/idUSTRE6275UG20100309
Wikipedia:Suicide of Megan Meier. (2010). Retrieved March 26, 2010, from Wikipedia: http://en.wikipedia.org/wiki/Suicide_of_Megan_Meier
This conference paper by Heidi Nguyen is released under the Creative Commons Attribution-No Derivative Works 2.5 Australia Licence.
http://creativecommons.org/licenses/by-nd/2.5/au/

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