You Didn’t Get This From Me: Culture, Community & Cooperation on Bittorrent

Belinda Milne

In these days of accessible broadband Internet and rapid file-sharing, BitTorrent, has become the highest-profile peer-to-peer application on the Internet (Thompson. 2005). Recent figures suggest there may be more than 50 million users on BitTorrent each day (Jumpwire Media, 2010). With spread of community-based and Web 2.0 technologies anyone, from university students to bank managers, can download the latest videos, music, games and software with only a limited knowledge of the Internet.

BitTorrent is first and foremost a knowledge-building network founded on the principles of community knowledge-sharing and exchange, which are the founding principles of the Internet (Layshon, p.21). Hoadley and Pea argue such a community is united by shared goals of individual learning and knowledge transfer within the group.’ (Hoadley and Pea, p.324.) This can be seen within Bittorrent as users actively cooperate and support each other to achieve mutually desired goals.

In this paper, I will argue Bittorrent is a virtual community, which is defined by interconnected principles of mutual cooperation and self-interest involving the sharing and acquisition of knowledge. These principles define the user experience and are the key to understanding the culture of Bittorrent.

To examine these principles, I will look at ways users share and maintain knowledge within the community. I will also examine the appeal of Bittorrent and examine ways users negotiate social conflicts between individual interests and community expectations, in order to feed and maintain torrents. I will discuss ways user experiences shape and are shaped by community-accepted practices and behaviours and, in particular, I will look at ways users employ social-networking technologies to acquire information to protect themselves.

Defining the Appeal of Bittorrent.

BitTorrent can best be described as a knowledge-sharing community. It is essentially a community of ‘like-minded’ individuals who contribute and share information, within the group. ‘Unlike other virtual networks, where members communicate to build closer ties, the primary purpose of file-sharing networks, such as BitTorrent, is generally file exchange rather than interaction. (Cenite, Wang, Chong & Chan, p.210)

Before discussing Bittorrent community and its user-driven culture in more detail, it is perhaps helpful to first offer a brief overview of Bittorrent itself.

BitTorrent is the brainchild of Bram Cohen. It is a file-sharing protacol, which allows users to download very large files very quickly. Designed as a system to allow rapid file sharing, Bittorrent has long been used to distribute open source software including Linux Operating System and to distribute legal video games. (Thompson, 2005)

Users access BitTorrent by downloading a dedicated BitTorrent client program, which users to search for specific files anywhere on the BitTorrent network. The client automatically determines which pieces are needed and makes the necessary connections, making it possible to download very large files, such as videos and television programs, much faster than is possible with other protocols.’ (Carmack, 2005)

Carmack suggests, unlike other download methods, Bittorrent maximizes transfer speed by gathering pieces of the file you want and downloading these pieces simultaneously from people who already have them. (Carmack, 2005.) Instead of uploading and downloading whole files from one computer to another (a very slow process which means very large files can take many hours to transfer) BitTorrent works by breaking the file in to smaller pieces and scattering them amongst user’s computers. For this reason, the computer sending the file is known as the ‘seed’ or ‘seeder’, while those simultaneously sending and receiving pieces of a file are known as the ‘swarm’ (Carmack, 2005).

While BitTorrent has many legal uses, including the distribution of open-source software such as Linux, it is used to access media of all kinds. For its legion of users, the attraction of BitTorrent lies in the ability to rapidly access an endless stream of music, games, TV and films, all with the click of a mouse. Thompson argues (2005), ‘the real audience turns out to be TV and movie fanatics. It takes hours to download a ripped episode of Alias or Monk off Kazaa, but BitTorrent can do it in minutes.’

BitTorrent, file-sharing means users no longer have to wait months to see the latest episodes (Thompson, 2005). Vaidhyanathan (2004, p.28) argues ‘cyberspace offers none of the friction, delay, and inconvenience that the analogue world imposes on the information ecosystem.’ Unlike a brick-and-mortar store, downloading offers immediate access to media of their choice, with none of the limitations associated with legally purchased media such as DRM (Digital Rights Management).

While for some users Bittorrent offers convenience and freedom from the artificial marketing constraints of the media industry, for most, Cenite, Wang, Chong & Chan found, ‘P2P downloading is being used in arguably positive ways to fulfill file sharers’ needs that the content industries have not met.’ They argue ‘while downloading as a substitute for purchasing can harm the content industries, downloading to sample could lead to eventual purchase, and accessing otherwise unavailable content is unlikely to harm artists, since the works would not otherwise have been purchased (Cenite et. al. p.208).

Uncovering the BitTorrent Community.

BitTorrent is not the individual transmissions, it is the swarm.’

(Roadshow Films Pty Ltd v iiNet Limited, 2010, p. 89.)

Rheingold theorised ‘a virtual community … is a group of people who may or may not meet one another face to face, and who exchange words and ideas through the mediation of computer bulletin boards and networks.’ (Rheingold, 1988) This is certainly true of BitTorrent. Members of the community communicate through comments on torrent trackers. Any member can leave messages and share their personal experiences accessing specific torrents, allowing them to communicate and build connections within the group.

Perhaps the most important feature of Bittorrent is its ‘user-defined’ culture. Rheingold argues, ‘the ultimate social potential of the network, however, lies not solely in its utility as an information market, but in the individual and group relationships that can happen over time’ (Rheingold, 1988). BitTorrent users build social networks by making use various technologies such as blogs and various dedicated websites to communicate, provide information and build connections within the community.

Peer-to-peer file-sharing therefore, relies on the free exchange of knowledge between members. Layshon points out (2006 p.281), ‘exchange is one of the founding principles of the internet.’ Instead of controlling or maintaining a list of files, individual files are held across thousands of individual computers to be freely exchanged and shared as needed.

Bittorrent is an online community, based around the gathering of swarms. The swarm is a knowledge sharing network that depends on the cooperation of each member to maintain the connection by making files available to other users. BitTorrent differs from other peer-to-peer services in that file directories (known as .torrents) are not held on a central server. (Wang. 2004, p.243) As O’Reilly (2010) points out, ‘BitTorrent, takes a radical approach to internet decentralization. Every client is also a server; files are broken up into fragments that can be served from multiple locations, transparently harnessing the network of downloaders.’

Members of the swarm are united by a common purpose: the maintenance and sharing of knowledge that is, the acquisition and sharing of files. Community membership is thus defined by the act of sharing information within the community. In a process known as ‘handshaking’­­- members of the swarm trade their pieces with others in the swarm, uploading and downloading, until they each have the completed file.

As Bittorrent is a decentralized system .torrents only exist while they are being downloaded or shared with other users. While the swarm is active, torrents remain viable. In order for torrents to continue, members of the swarm must continue to share the file, after they have finished downloading, thereby becoming seeds themselves.

This reciprocity leads us to the most important difference between BitTorrent and other file-sharing networks, the principle designed by Cohen, called tit-for-tat. Tit-for-Tat requires that users download and upload at the same time. This principal means that in order to receive files, you must first give them (Carmack, 2005). In order to fulfil the individual goal of obtain a desired file, users must agree to collaborate with others and meet the immediate needs of the swarm and thereby fufilling as needs of the community itself.

Within any such community, whether offline or online, ‘members create their own vocabularies and modes of discourse that are accepted as normal for communication amongst themselves.’ (Haythornthwaite, 2002, p.162.) Unlike other peer-to-peer clients, using Bittorrent it is not possible to download without uploading, as both occur at the same time, therefore, membership within the community can be defined by reciprocal and altruistic act of sharing files with the community.

As members of the swarm, individuals enact an unspoken contract with the group ‘by making new content available; by contributing bandwidth while they download a file; or by contributing bandwidth after they have obtained the whole file.’ (Ripeanu, Mowbray, Andrade & Lima, 2006). This prevents people from leeching, which can be a problem on P2P networks.

Leaching Thompson explains, occurs when people download files but refuse to upload or make files available to others. Freeloading reduces the risk of detection; however, as Thompson argues, if all users were to follow suit, torrents would soon disappear (Thompson, 2005). This is often the case with file-sharing networks.

Skågeby & Pargman argue ‘within the online file-sharing networks there are … users who provide material – in fact, the activity of giving is a fundamental aspect of file-sharing networks.’ They point out a small percentage of the population of a file-sharing networks provide a major part of the available digital goods’ (Skågeby & Pargman, 2005).

This is also the case in BitTorrent, particularly when seeding complete files. Aguiton & Cardon argue (2007) ‘for the P2P community, the organisation of exchanges doesn’t require the strong involvement of the whole community, but a cluster of very active participants.’ On the other hand, given that one seed can distribute a file to many thousands of users and given that the tit-for-tat principle requires swarms to upload while they are downloading, this doesn’t present a great problem, as one seed can support swarms of many hundreds of users at once. Such exchanges depends on users electing to cooperate for the good of the whole community.

Swarms are not anonymous, therefore, users have access to the IP addresses of each member of the swarm. This means, each user must accept that other members of the swarm will protect their identity as they in turn, are expected to protect the identities of others. Aguiton & Cardon (2007) point out ‘even if everyone is not involved in cooperative activities… the collective effects of cooperation can only be accomplished if there is a lot of individual participation’.  It is through these community driven behaviours, that BitTorrent users can protect themselves, by cooperating to protect others. In the face of mounting legal pressure such actions have become vital to the survival of the community.

BitTorrent Community and Control.

Downloading media is nothing new. From the early days of the Internet people have shared music though newsgroups, bulletin boards and email. (Wang, 2004, pp.3-5) The Internet, as Rhiengold (1988) and others have suggested is often envisaged as a ‘gift-economy.’ Rheingold suggests, ‘reciprocity is a key element of any market-based culture, but the arrangement I’m describing feels to me more like a kind of gift economy where people do things for one another out of a spirit of building something between them.’

It is the ongoing conflict between commercial interests and the gift-economy, which lies at the heart of the BitTorrent debate. Vaidhyanathan (2004, p.20) argues, within the community the culture of peer-to-peer carries within it embedded cultural assumptions including the belief that users are ‘untouchable’ He also suggest there is a widespread belief that downloading is a harmless, ‘victimless’ crime.

For the film industry, Bittorrent represents a serious threat to their long-term survival. According to the Intellectual Property Awareness Foundation (n.d) ‘less than 4 out of 10 movies ever recoup their original investment. As Leyshon points out, (2006, p.279) low marginal costs of production mean that the recordings, which are successful, usually earn enough to cover the other 90%. Such is the fickleness and uncertainty in the marketplace, companies are never able to predict which will be the successful 10%. Further, he suggests ‘this low ratio of success to failure explains the industry’s perennial concerns about copyright infringement because the ability of users to obtain illegal copies of material may depress sales.’ (2006, p.279)

In order to combat the culture of illegal downloading on peer-to-peer networks, film studios have banded together to form alliances to pursue their legal interests in court. Unfortunately, following the footsteps of the RIAA and the music industry and suing potential customers clearly hasn’t had the desired effect.

Evidence suggests, instead of slowing down BitTorrent, media publicity has had the opposite effect, attracting more users toward BitTorrent. Bangeman argues ‘the downside to high-profile actions against P2P sites is that they act as free publicity’… He points out the ‘average BitTorrent traffic for the two-month period from mid-January to mid-March was up almost 25 percent.’ (Bangeman 2008, p.1)

As the legal challenge continues, community-based activism from within the Bittorrent community, has become an important tool for users to protect themselves. Social networks, within the community, carry certain expectations of cooperation and support. To support the community, users can participate in individual action by leaving comments and warnings for other users or by creating logs to identify fake torrents. Such actions, while perhaps increasing the risk of detection for an individual, can work to decrease the risk to the community as a whole.

Some members take it upon themselves to provide vital information to support and educate other users. Such information can sometimes take the form of blog posts on activist sites like TorrentFreak. Here, users can find information on topics such as How to Tell a Real Torrent (AliA, n.d), or How To Quickly Investigate A Fake BitTorrent Tracker (Engimax 2010) enabling them to protect themselves and encouraging them to take action for themselves.

For users, community-supported behaviours are the key to successfully avoiding detection and possible legal action. By building networks of trust within the community. This is a basic necessity for anyone who participates in a swarm. Each new member must build trust of the community by sharing files. This act identifies them to other users as genuine users. Furthermore, some torrents identify torrent seeds using coloured coded icons to indicate which ones are trusted and which are not.

To conclude, BitTorrent has the potential to change the way people use and consume media. The challenge facing media companies lies in the increasing numbers of people turning to illegal file sharing as a primary means of acquiring media as it means the industry no longer has total control over media access, acquisition and use. This has led to strong legal challenges against torrent providers and more recently against ISPs them selves. (Roadshow Films Vs iinet Ltd)

For individuals, the need to avoid detection and legal action requires the cooperation of the community. ‘As individuals we act on different levels simultaneously, e.g. both as individuals and as members of various groups. This can create tensions between needs and concerns of the individual and needs and concerns of the individual-as-part-of-a-group’ (Skågeby & Pargman, 2005). This means community behaviours and social contracts, including mutual cooperation, reciprocation and agreement and ties of trust between users, become an important tool to build community support and allow users to access and share information, while offering a level of protection.

While individual members continually protect themselves by incorporating community accepted modes of behaviour, BitTorrent will continue to thrive, in spite of all efforts to close it down through legal action and economic restraint. As the battle rages in the courts, for the moment, it seems as if corporations may end up winning the legal battle, only to end up losing the battle for the hearts and minds of consumers.

Should companies continue on their current course and fail to take notice of their customers, Wang warns (2005, p.258), ‘the question isn’t whether file sharing will put today’s corporate powerhouses out of business. The question is when.’ Should companies fail to recognise the risks and refuse to adapt to meet consumer’s changing needs and by continuing to place restrictive and punitive access controls on legal downloads, media conglomerates will continue to feed the growing appetite for illegal downloads.

References & Bibliography.

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LEGISLATION

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